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ADVERTISER World Wildlife Fund
SPOT "Tsunami"
AGENCY DDB, São Paulo
COUNTRY Brazil
The most controversial campaign of the year, it exploited images of 9/11 to make a point about the environment. ("The tsunami killed 100 times more people than 9/11. The planet is brutally powerful. Respect it. Preserve it.") This is the video version of the infamous print ad.
Retrospective Per Tit,
TS
ADVERTISER World Wildlife Fund
SPOT "Tsunami"
AGENCY DDB, São Paulo
COUNTRY Brazil
The most controversial campaign of the year, it exploited images of 9/11 to make a point about the environment. ("The tsunami killed 100 times more people than 9/11. The planet is brutally powerful. Respect it. Preserve it.") This is the video version of the infamous print ad.
Retrospective Per Tit,
TS
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